Makati City, Philippines — April 23, 2025
A groundbreaking step in the Philippines’ journey toward intelligent, data-driven governance and enterprise operations took place on April 23, 2025, at 2:00 PM inside the PLDT InnoLab – Vitro in Makati. The event, entitled “Embrace Innovation” marked the soft launch of the AIRA Command Center, developed by AIRA Labs, in strategic partnership with PLDT Enterprise.
The soft launch, hosted by countries top event host, RJ Ledesma, was attended by a distinguished group of government representatives, enterprise executives, innovation strategists, academe and digital transformation officers, making it a landmark gathering that signaled a shared commitment to future-ready technologies in the country and the broader Southeast Asian region.
AIRA: The Artificial Intelligence Response Agent
AIRA is one of the most advanced AI command center platforms in the country today which helps both government and enterprise leverage data into data driven decision making to help solve complex problems.
AIRA (Artificial Intelligence Response Agent) is a unified, AI-powered command platform designed to digitize and automate field intelligence collection, incident tracking, community response, and operational coordination. Built to be modular, multilingual and AI-powered, AIRA provides seamless integration between the field and the command center — offering rich insights in real time for both public institutions and private enterprises.
“We’re not just launching a tool — we’re launching a new digital nervous system for real-world intelligence. From barangay officials and disaster responders to market research teams and enterprise ops managers, AIRA empowers everyone with real-time, actionable AI,” said Karl del Val, Founder of AIRA.
Live Demonstration: Real-Time Intelligence in Action
Top event host, RJ Ledesma, effortless guides the audience into the world of AI and AIRA.
The event’s highlight was a live multi-sector demonstration showcasing how AIRA works across use cases, devices, and environments.
Attendees witnessed how:
- Barangay health workers used mobile phones to conduct voice-based community surveys, automatically transcribed and classified by AIRA’s NLP engine.
- Disaster response teams recorded flood and fire incidents using geotagged media, feeding into real-time incident dashboards and priority maps.
- Brand activators collected customer sentiment during a live field campaign, with the system providing instant feedback summaries and emotion-tagging.
- Logistics personnel tracked field deliveries and supply movement, complete with AI-predicted delays, route heatmaps, and photo verification logs.
With real-time voice transcription, location mapping, social media integration, pattern recognition, and automated summarization, all data seamlessly flowed into the AIRA Command Center Dashboard, impressing the audience with its clarity and intuitive UX.
“It felt like seeing the future. The fact that the system understands natural voice, tracks location, categorizes intent, and maps real-time events — it’s mind-blowing,” remarked a senior executive in attendance.
Designed for Impact: Across Sectors, Scale, and Language
One of AIRA’s most powerful attributes is its cross-sector adaptability. Designed to work in both urban and remote settings, AIRA is already being positioned to support:
For Government and NGOs:
Nato Agbayani, Director of Public Sector of AIRA, discusses how AI can contribute to nation building.
- Health & Sanitation Surveys – Barangay health workers capturing symptoms, disease spread, or nutrition metrics.
- Incident Reporting – Field officers submitting reports on crime, fire, traffic, or disaster zones via voice or text.
- Disaster Response – Rapid-deployment tools for flood, typhoon, or evacuation reporting and coordination.
- Citizen Sentiments – Government will know what the citizens need, in real time.
- Agriculture and Local Economy– Track farmlands, food prices and economic incidents.
Karl del Val, Co-Founder and top honcho of AIRA, demonstrates the power of AIRA COMMAND CENTER.
For Enterprises and Brands:
- Market Research & Consumer Feedback – Conducting hyperlocal campaigns with real-time sentiment and behavioral tagging.
- Operations & Field Logistics – Delivery updates, worker check-ins, and equipment tracking with geo-tagged photos.
- Workforce Engagement – Voice-enabled employee feedback or satisfaction surveys for HR and leadership teams.
For SMEs and Local Communities:
- Community Insights – Understanding livelihood needs, customer demand, or small business support via natural conversations.
- Public Announcements – Automated alerts for safety, events, or advisories with AI summarization and SMS broadcasting.
- Digital Profiling – Anonymous demographic mapping with voice-to-data conversion to support outreach and policy.
AIRA supports Tagalog, Taglish, English, and soon local dialects, ensuring inclusivity and true national coverage.
A Partnership with Vision: PLDT Enterprise
John Gonzales, First VP of PLDT Enterprise, opens the event with an inspirational talk.
The partnership with PLDT Enterprise was critical to making the launch a success, highlighting how local infrastructure providers are enabling the AI revolution.
“This is an example of Filipino-led innovation leveraging world-class connectivity and cloud infrastructure. We are proud to partner in building a smarter Philippines,” said government representative during the launch.
Atty Roselle Bariuan, Director of Data Privacy and Legal Affairs of AIRA, discusses about the importance of data privacy and its role in Artificial Intelligence.
A Launchpad for Growth: Next Steps for AIRA
AIRA Labs announced its plans to:
- Begin pilot deployments with LGUs, humanitarian orgs, agencies and private sector brands.
- Expand partnerships across Asia-Pacific for regional use cases.
- Continue improving its AI core with edge computing, facial recognition, real-time alerts, and multilingual understanding.
The launch marks a pivotal moment not just for AIRA, but for the broader vision of AI for public good and private progress.
“From barangays to boardrooms, AIRA helps people listen better, understand faster, and act smarter. This is the future of digital command,” Del Val concluded.
For inquiries, partnerships, or demo requests, visit www.airalabs.ai or contact commandcenter@airalabs.ai